Paradise Media & Marketing Blog
10 it terms every business owner should know
Every business model relies on Information Technology at the face of it. Whether it is for business transactions, advertising or technical support and development. The fact is, any business has some sort of IT function. At the rate technology increases, every IT...
What is SEO (Search Engine Optimization) Anyway?
Anyone who's building anything online knows that having strong SEO is paramount to their success. With so many "experts" out there it can be tricky to weed through all the (mis)information online. If you've found yourself wondering things like "what is SEO?", "why...
How to Survive COVID Winter Depression
The leaves are starting to change, and that means fall! What comes after fall? Winter! What does winter bring? Snow, cold, and seasonal depression. Yay! This year we get an extra bonus too: a global pandemic. So here's my best tips on how to survive COVID winter...
10 Overlooked Things You Should Have in Your Home Office
Our environment has such an effect on our psychological well being! If you're working from home, or working on your side hustle, then you need to carve out a space that's going to give you the productive energy you need. What you put into that space also matters....
Can’t Afford to Travel? Do This to Feel Better!
It's still winter here in southern Manitoba... And I'm sick of it. Of course, the first day of spring isn't for another couple of weeks, but the temperature is still below freezing and there's a few feet of snow on the ground that doesn't seem to be melting anytime...
How to Pandemic Proof Your Business
With all this talk about Coronavirus (COVID-19) it's important to keep in mind how a pandemic can affect your business. Especially if you're a small business owner. Here's some ideas on how to pandemic-proof your business to lesson the impact of a viral epidemic in...
How to Avoid Burnout and Reduce Stress
We've all been there. With so much on our plates, it's hard not to feel overwhelmed sometimes. That's especially true of your running (or trying to build) a small business or working as a freelancer. That's why it's important to take steps to avoid burnout before it...
Common Website Terms Everyone Should Know
Learning these will help you understand your designer better. Which is important in this day and age... Don't get overwhelmed by the tech lingo! Here's some of the more common website terms everyone should know if you run any kind of online business. Common website...
Travel Tips From A-Z
I like to talk about travel a lot on this blog. Let's be real, a lot of why I freelance for a living is so I can have a lifestyle that lets me travel in the first place. So, having been around the block a few times (if the block is places like Europe and Australia,...
Before vacation to do list for small business owners
OK so as you know, I like to travel. A lot. Although it's a lot of fun, it also means that I end up having to put my work (and business) on hold for a few days while I'm away. That's why I came up with this before vacation to do list for small business owners: so I...
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